Welcome to
AJL Coaching
Personalized Triathlon and Endurance Sports Coaching
Welcome to AJL Coaching! I’m Alli LaRochelle, based in Annapolis, Maryland, where I live with my husband, two teenage sons, and our three giant dogs. With 15+ years of experience in triathlon racing and coaching since 2018, I bring a wealth of knowledge and passion to every athlete I work with.
My coaching has guided athletes from sprint distances to IRONMAN World Championship qualifications, marathons, endurance swims, HYROX, and everything in between.
Click below for more about me.
Coaching Philosophy:
My coaching philosophy centers on balancing consistent training with a fulfilling life beyond sport. Each day is about showing up, giving your best, and then prioritizing family, work, and personal pursuits—keeping training enjoyable and sustainable.
While equipment and metrics have their role, I believe in the power of racing and training by feel. Tuning into your body can create a more rewarding experience for both mind and body.
Consistency, patience, and persistence are at the heart of improvement. Every athlete is unique; some excel with high volume, while others thrive on lower volume and more rest. My goal is to uncover what drives each athlete and craft a personalized approach that empowers them to reach their goals.
Ready to begin? Contact me today!
Contact Me
Interested in working together?
What People Are Saying
“…Alli helped me accomplish all of my goals this past year to successfully compete in three 70.3 Ironmans. It is very important to me to have a coach who is tough but encouraging, purposeful yet flexible with my busy schedule with the five kids and all of their sports. Alli is the perfect balance of all of these qualities.…”
“..it goes without saying I highly recommend Coach Alli to anyone looking to improve their performance competing in any endeavor or polish your attitude on life.
If you spent the remainder of your days searching you will never find another Coach Alli, an individual more vested in the betterment of others does not come around often. Alli is a comet, she burns bright all the time and you only see one in your lifetime!”
“…Alli has gotten me uber fit, with 2 AG wins this season, and qualified and went to 70.3 Worlds. Most importantly, the workouts and guidance have been alot of fun and motivating. Could not have done it without her, and I am probably more challenging to coach because of my time constraints, crazy schedule, plus slow and aging body. I can't safe enough positive things about Alli. ”