What People Are Saying

“Alli Larochelle is an incredible endurance coach, and I highly recommend her! I’ve been working with Alli for over a year to help me develop as a triathlete. Prior to this, I was a recreational jogger and had never hired a coach for any endurance events, having very limited time with five school aged children. I was relatively new to triathlons. Alli helped me accomplish all of my goals this past year to successfully compete in three 70.3 Ironmans. It is very important to me to have a coach who is tough but encouraging, purposeful yet flexible with my busy schedule with the five kids and all of their sports. Alli is the perfect balance of all of these qualities. She truly cares about her athletes and listens when I have concerns or need flexibility, while at the same time, she has an incredible system that was effective in helping me execute even my loftiest goals. She’s an incredible accomplished athlete herself who has overcome many obstacles with no excuses, which inspires me greatly. Her workouts are fun and varied, yet challenging, and every single one has purpose. I’m so grateful to have found Alli as a coach. Having Alli in my corner to help me set and execute my endurance goals has been the best decision I’ve made in a very long time for my well being and personal happiness.”

— JE

“I do physiologic testing and treatments on athletes in our practice and have bumped into ALOT of coaches thru the years.   So I'm am fairly informed about coaching and techniques used, and I have used multiple coaches or online services thru 30+ years.    I have been coached and guided by Alli now this entire season.   Despite falling off bike with multiple injures in a race this year and a troubling case of COVID, she has gotten me uber fit, 2 AG wins, 2 other possible podiums where led the race but had a mechanical or navigation mistake, qualified and went to 70.3 Worlds.   

Most importantly, the workouts and guidance have been alot of fun and motivating.  Could not have done it without her,  and I am probably more challenging to coach because of my time constraints, crazy schedule,  plus slow and aging body.    I can't safe enough positive things about Alli.”

— BV

After knowing Alli LaRochelle for 20+ years, during my first triathlon, as exhaustion set in during the swim, Alli made a selfless decision to forfeit her race to stay with me for the entirety of the race, beginning her coaching career every stroke, pedal and run on the way to the finish line. The next year under Alli’s guidance, Alli’s coaching took me from barely finishing to dropping 30 minutes off my Sprint Triathlon time and got me to a 3rd place AG finish. So it goes without saying I highly recommend Coach Allison Alli LaRochelle to anyone looking to improve their performance competing in any endeavor or polish your attitude on life. If you spent the remainder of your days searching you will never find another Coach Alli, an individual more vested in the betterment of others does not come around often. Alli is a comet, she burns bright all the time and you only see one in your lifetime!

— DK