About Me

Welcome to AJL Coaching!

I'm Alli LaRochelle, based in Annapolis, Maryland, where I live with my husband, two teenage sons, and our three giant dogs. With 15+ years of experience in triathlon racing and coaching since 2018, I bring a wealth of knowledge and passion to every athlete I work with. My coaching has guided athletes from sprint distance triathlon, IRONMAN triathlon, distance swimming events, marathons, HYROX and everything in between. From IRONMAN World Championship qualification, to PRs and competing at the D1 collegiate level, I've helped all kinds of athletes reach their goals.

My own triathlon journey began with Sprint and Olympic distances, and since then I've completed 13 IRONMAN races, including the prestigious IRONMAN World Championships in Kona, as well as 18 half-distance (70.3) races, achieving 10 Ironman podium finishes and 8 World Championship qualifications across both distances. Most recently I've been racing HYROX, creating my own programming and consistently finishing top 5 in my age group.

Beyond coaching, I am a business owner, a co-founder of a nonprofit, and a breast cancer survivor — dedicated to resilience, community, and helping others achieve their athletic goals.